Boys Take Your Shirts Off

October 18, 2007


Improv Everywhere is almost as brilliant as The Yes Men and their latest mission doesnt disappoint. Abercrombie and Fitch, the bastion of retail Aryan purity, was the target of Improv Everywhere’s mission (I challenge you to find a non-white face on their site). What would happen if you introduced commercial miscegenation, the bane of Abercrombie and Fitch’s brand image, into the companies flagship store on 5th Ave in Manhattan? Thanks to Improv Everywhere we can now have an answer to that question. Check out their site for more videos, pictures and the full story from the mission.