Obama and McCain battle it out on YouTube

February 11, 2008

The nature of the medium has changed the tenor of the message. Two videos posted this month to YouTube show the power and potential impact of online messaging. The first is will.i.am’s inspirational probama (pro-Obama) video which has attracted millions of people with its moving subtext, great music, beautiful celebrities and grass-roots, folksy nature.

The truly transformative power of Internet messaging is its ability to level of the playing field and allow all voices to be heard. Seizing on this power, a group of political activist supporting John McCain, have posted an inspirational and moving video of their own. While lacking some of the production qualities of the will.i.am video, its another moving example of how the Interent is giving voice to impassioned, but previously voiceless Americans.