September 17, 2008
The vision of communication in the digital age is one of two way conversations, sometimes lead by brands and sometimes lead by users but always distributed across services, niches and purposes. Brian Solis of PR 2.0 has an excellent update to the classic social media Starfish visualization. He calls it the Conversation Prism and in true which attempts to capture the conversation flow across services and sites. Both visualizations highlight the plethora of tools and services that continue to disperse audiences and the stories they carry about your brand, product or service, across the Interwebs.
Use the Conversation Prism to help discover new services and sites, where conversations about your client’s brands are happening. Begin by observing the conversations you find and as you discover ways to add value and truly contribute to the conversation, jump-in participate in them. Identifying and understanding these services, how to leverage them and build strategies around them is the real challenge facing communications companies
August 5, 2008
This is part of the presentation I gave in Chicago, it started off the sessions and was intended to give people an understanding of the terms, phrases and language of Web 2.0 pundits and users. In a strange twist, all the audio from this session was lost and so the presentation is sans audio.
The story on the first two slides is that those words were literally something I heard during the Start-up Riot here in atlanta. I use that as an example of both the extreme nerdiness of which I am sometimes a part as well as how every much the language of Web 2.0 has moved beyond MBA speak. The point I try and drive home with these slides is that you need to know the lingo to be a part of the game and you need to understand the lingo to play it. I no longer include The Long Tail in presentations because it is so hard to convey the idea, the controversies and rebuttals without either spending 10 minutes on it or getting uber geeky and referring to power laws.