Research Tuesday: Research from around the web

June 28, 2007

Ok, so research Tuesday became research Wednesday Thursday.

Males Love Video Long Time
It’s been a reading week for me. Lots of great stuff to mull over and help shape ones thinking about digital media. Lets start with a report by consultancy Frank N. Magid & Associates with the irresistibly tantalizing header “80% of 18 – 24 Males Watch Online Video“. Only 53% of their female counter-parts are watching an equal amount of video. The report goes on to claim that news clips are the most watched content type. Teenage cat fights, skating injuries and soft-core porn dont even chart according to the report thus greatly reducing its credibility. Via Digital Media Wire

Ladies Love Drunk Texting
Ever gotten a drunk text at 3am from a former girlfriend, proclaiming her undying love and mounting desire for you? Maybe this just happens to me… Well, thanks to a new survey put out by Samsung we now have some fun research on these women. Yup folks, the technocrats at Samsung have put out a pretty funny research report outlining some of the cell usage behaviors of single women. The title is a good indication of the rest of the report: “Single Mobile Females Find New BFF: Their Cell Phone“. It’s a funny fast read lite on details with blog worthy data pulls like 40% of women experience “text shame” the morning after texting while inebriated.

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