Trendwatching: Eco-fatigue, Gen Z and Pet-Passe the future of marketing!

November 7, 2007

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As someone who watches for trends in technology one of the many sites I frequent is Trendwatching.com. They offer a bevy of free research reports on global Trends with pithy insightful commentary and links. If your not getting their free reports or buying the paid stuff, then your missing out. Their most recent Trend Briefing is by far the best I’ve read so far. They pulled out all the stops for this, their 5th anniversary issue, covering 5 of the hottest trends that are happening right now.

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Vivoleum: The Yes Men Light Up Oil Industry

June 15, 2007

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It looks like the logo for a cool new Web 2.0 company and sounds like the name of a pill to stop geriatric incontinence but Vivoleum is a lot more. Postioned, by the non-evil good guys at ExxonMobil, as a renewable non-polluting energy source, Vivoleum is a major step towards ending American energy dependence. ExxonMobil, hoping to move into more sustainable products, created Vivoleum though a new technique that mimicks the natural process that created crude oil millions of years ago. Details remain scketchy, but Exxon is apparently using billions of pounds of organic matter that would otherwise simply be dumped into the earth and processing that matter to make oil. The ambitious plan was announced at the Go-Expo Energy Conference in Canada and the Canucks were floored by the announcement. Click here for more information and pictures from the event.

Thanks go to Matt Rietman for the story.

Updated: Video Tribute to Reggie Spanglehart Watts, the first ExxonMobil employee processed into Vivoleum. Thanks Reggie, your sacrifice has made the world a brighter place for all of us. I have been so moved by this story that I hope that the good folks at Vivoleum sell some of the Reggie Watts candles in the near future.


RIAA to America: You’re All Guilty! So Pay Up.

March 4, 2007

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Tasked with rescuing the major labels from it’s very public death spiral, the Recording Industry Ass. of America has struck on a novel idea. Sue Everyone! Not just old ladies and children but everyone in the US. While you might think it’s a joke, its not. As a first step in their plan to sue everyone in the US the Recording Industry Ass. of America has launched a website where anyone that has received one of their “We’re gonna sue you” letters can go and settle-up.

The Recording Industry Ass. of America has invited a couple hundred college students to beta test the site (via “We’re gonna sue you” letters sent to them last week). The key to the Recording Industry Ass. of America’s plan for suing all American’s is the total automation of the process, from initial bullying to final ransom. The launch of this site, completes the automation process and now the Recording Industry Ass. of America can identify, accuse, threaten and shakedown every American without having to have expensive, and increasingly counter-productive, court appearances.

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Pirate Bay Bitch Slaps MPAA

February 12, 2007

Oscar“Were winning” they say! I’d have to agree.
Our favorite swashbuckling buccaneers over at the Pirate Bay have done it again. These guys have all the swagger, ambition and balls that their name implies. Its not enough that they want to buy an island to freely distribute the digital goodness we all crave, or that they continually embarrass and poke fun at the luddite content industries, now the merry bandits have started a new site dedicated to the Oscars. Aptly named the OscarTorrents the site has helpfully organized torrents of movies that have been nominated for Oscars in all 24 Oscars categories.

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The Fear of Innovation Explained in 3 min

February 9, 2007

While exploring GooTube I came across this humorous blueprint of how a company can be its own worse enemy. companies erase innovation through . Taken as a metaphor for the innovation process, it highlights a bunch of steps that get in the way of a great product. Even more amazing is this video was made by the good folks in Redmond.

Innovation is the hard to achieve because ultimately it requires a leap of faith. An emotional connection to an idea or ideal that is so strong it transcends the available information and may in fact contradict it. Its this leap of faith that management cant make, especially when their 401k’s, titles, and careers are on the line.

Business management is a pseudo-science that attempts to establish and maintaining order by institutionalizing processes that allow for control. Innovation is a pseudo-religion that resists control and requires the same faith in its existence that all gods have, since humans started creating them.


Linden Labs Does Right By Parody Second Life Site

January 22, 2007

I’ve played with Second Life on and off for a little over a year and have been as underwhelmed by the experience as I’ve been overwhelmed with the passion of its users. Some folks “grok” Second Life and some folks dont. I’m definitely one of the donts. To me SL is just D&D 2.0 with a larger percentage of girl geeks. Enter, GetaFirstLife.com, a great send-up of SL by Darren Barefoot, a canuck techie and Shakespeare fan.

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