The Fear of Innovation Explained in 3 min

February 9, 2007

While exploring GooTube I came across this humorous blueprint of how a company can be its own worse enemy. companies erase innovation through . Taken as a metaphor for the innovation process, it highlights a bunch of steps that get in the way of a great product. Even more amazing is this video was made by the good folks in Redmond.

Innovation is the hard to achieve because ultimately it requires a leap of faith. An emotional connection to an idea or ideal that is so strong it transcends the available information and may in fact contradict it. Its this leap of faith that management cant make, especially when their 401k’s, titles, and careers are on the line.

Business management is a pseudo-science that attempts to establish and maintaining order by institutionalizing processes that allow for control. Innovation is a pseudo-religion that resists control and requires the same faith in its existence that all gods have, since humans started creating them.