Better Title: Blockbuster (the also-ran) Contemplates Buying Movielink (the never-was)
The good folks at Ars Technica have an interesting post on Blockbuster’s desire to save its dying business by buying a failed business, Movielink. Movielink is a DRM crippled, online movie service foisted on an uninterested public by the five major movie studios. According to reports in the SJMN and the WSJ the price is less then $50 million and that includes a DNA test to see if you’re Anna Nicole Smiths baby-daddy. The move is your text book MBA, “buy a lemon to save the dinosaur” strategy. To a failing Luddite business this strategy makes a great deal of sense. The rest of the world just yawns.