Trendwatching: Eco-fatigue, Gen Z and Pet-Passe the future of marketing!

November 7, 2007

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As someone who watches for trends in technology one of the many sites I frequent is Trendwatching.com. They offer a bevy of free research reports on global Trends with pithy insightful commentary and links. If your not getting their free reports or buying the paid stuff, then your missing out. Their most recent Trend Briefing is by far the best I’ve read so far. They pulled out all the stops for this, their 5th anniversary issue, covering 5 of the hottest trends that are happening right now.

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Research Tuesday: Research from around the web

June 28, 2007

Ok, so research Tuesday became research Wednesday Thursday.

Males Love Video Long Time
It’s been a reading week for me. Lots of great stuff to mull over and help shape ones thinking about digital media. Lets start with a report by consultancy Frank N. Magid & Associates with the irresistibly tantalizing header “80% of 18 – 24 Males Watch Online Video“. Only 53% of their female counter-parts are watching an equal amount of video. The report goes on to claim that news clips are the most watched content type. Teenage cat fights, skating injuries and soft-core porn dont even chart according to the report thus greatly reducing its credibility. Via Digital Media Wire

Ladies Love Drunk Texting
Ever gotten a drunk text at 3am from a former girlfriend, proclaiming her undying love and mounting desire for you? Maybe this just happens to me… Well, thanks to a new survey put out by Samsung we now have some fun research on these women. Yup folks, the technocrats at Samsung have put out a pretty funny research report outlining some of the cell usage behaviors of single women. The title is a good indication of the rest of the report: “Single Mobile Females Find New BFF: Their Cell Phone“. It’s a funny fast read lite on details with blog worthy data pulls like 40% of women experience “text shame” the morning after texting while inebriated.

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2051 Google Pawns Big Media

June 18, 2007

Amazin’ Phasin’ hipped me to a very interesting video put on YouTube by the folks at the Italian consultancy Casaleggio Associati. The video is a look back at the media landscape from the year 2051. Its interesting for a couple of reasons: 1) its definitely wrong on the details 2) it seems directionally correct 3) its got really cool. Take look at the video and see if it convinces you that the future of big media will be spelled Google.


Is it Time to Quit Cable?

June 6, 2007


Cable TV service sucks! Most Americans get more satisfaction from waiting in line at the bank, visiting the post office and conversations with their insurance company then they do from their Satellite or cable provider.

According to the American Customer Satisfaction Index, Cable and Satellite TV companies perpetually scrape the bottom of the barrel when it comes to customer satisfaction. The numbers for cable and satellite are worse then all other industries
ranked by the ACSI and they are getting worse.

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Pricing Digital Music: An academic perspective

April 25, 2007

the_analog_hole_is_my_ear.pngTrolling SSRN I came across another academic report destroying much of the FUD put out by the RIAA in their attempt to criminalize digital downloads. Like all good academic studies it has a cumbersome and wordy title, The Analog Hole and the Price of Music: An Empirical Study, which belies the rather simple text contained within.

The report starts off with an exploration of the analog hole , which frankly isnt that interesting but then goes into how the analog hole will effect the pricing of digital music. They set off to answer two questions: Do consumers perceive a difference between analog hole copies and the originals? Kinda. At what price would they be willing to sacrifice some quality? Twenty-five cents. The sample size is pretty small for the survey, only 66 respondents, but the findings are really interesting. Read the full report here and check out the abstract here:


What Evil File-traders Think about the Virtuous RIAA

April 15, 2007

Last week, I mentioned the survey from P2Pnet.net, that AllofMP3.com was promoting on their homepage. Well the good folks at P2Pnet have released some initial data and say they will release the entire data-set on Monday. So far they have over 750 respondents and what looks like some really good directional information on the thinking of at least a segment of the file sharing community. Watch for the full data, including answers to open-ended questions, to go live later this week and I’ll try to keep track of anyone that crunches the numbers and makes interesting connections.


Stats on Web 2.0 provide fodder for speculation

April 4, 2007

tall-data.pngHere are some interesting stats put out last month by the good folks at the University of Oxford. The survey is based on 1,369 respondents who where interested in the University of Oxford’s online and distance learning courses, but got sucked into taking a survey instead. The results may skew a bit techy and there are some other minor issues with the survey but who cares, its great fodder for though and speculation. Its a very good report which confirms some stuff I believed (people love Wikipedia) and challenged others things (only a fraction of people contribute content). Check out the TALL blog for the full report and some commentary by the author of the survey.

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