It’s clear to most folks who follow the media industry that users will not just consume media they will play an integral role in making and distributing it. While whole industries, like our friends in music, continue to be in denial about the profund shifts occuring under their feet, most people that deal with IP are clear that participatory culture is real and here to stay. There are however, a number of industries that will be just as profoundly effected as media and they arent even aware of it yet. Take the good folks in hardware development, while they are currently reaping the benefits of the explosion of consumer media, they are directly in the line of fire for participatory media. Exhibit#1: The Daisy MP3 player, which is currently on offer at MAKE is a DIY MP3 player kit that you can purchase for $114 bucks. Sure this wont put Sony out of business in the next 5 years but as this type of project expands the options of users to truly become a part of the process rather than just spectators to it.