November 7, 2007
Hats off to Amber McCracken, who knows how to write a press release headline. This top notch PR Flack for the National Womens Health Resource Center managed to write a headline that was so good, it jumped off the page, grabbed my eyeballs and forced them to scan a 12 page executive summary of something I have no interest in. What was it?
New Survey Challenges the Theory That Women Strive to Take Care of Everyone Except Themselves
How could I resist the possibility of finding definitive proof that women were just as selfish as men? I couldn’t, thats how. Being the consummate professional, Amber created another headline for an audience apparently more interested in helping women then I was because i didnt even glance at it twice.
Minority Women More Likely to Link Good Health to Happiness, Spirituality and Family
It turns out that the rather then the chart heavy, management consulting drivel, I’m used to, the good folks at the NWHRC actually put out real information. Which in case you’ve never seen it, tends to be lengthy, verbose and a real snoozer, Amber’s catchy headline not withstanding, this report is no exception. I didn’t even make it all the way though the executive summary, which was 12 pages long. Not to worry I got a screen grab from one of the reports more interesting charts…the scale is from 1 (very poor) – 10 (excellent) .
December 9, 2006
When was the last time some obscure Indian government agency commanded mention in a bunch of major news outlets? Could their thoughts on innovation, poverty, AID’s, violence or abortion be worthy of the worlds attention? Of course not. The bit of news from the Indian Council of Medical Research that caught the attention of the press was the results of a 2 year study on the size of Indian phallus’s in the city of Mumbai. It appears that for about 60% of the men in the city have an inch of extra room when using a standard condom and for 30% of the fellas in that city 2 inches of space of extra space after an erection is not uncommon.
This whole thing got started with an article in The Times of India proclaiming that “Indian men don’t measure up“. Reuters then picked up the thread with the somewhat more dignified headline “Oversized condoms annoy Indians“ but this was as good as it would get. The Short News (I cant make this up) in Germany, went with the headline “Standard Condoms too big For Indian Men” and News24 in South Africa went with “Too small for your condom“. But my favorite article is from the Kanucks at eCanadaNow, which ran a story entitled “Size is to Blame” accompanied by a picture of guy hanging his head in shame and disgrace (the one above). I probably would to if I had to face the Blogospheres withering take on this.