YouTube Up TV Down

November 27, 2006

graphGreat post over at Mashable on this BBC report claiming that 43% of Brits who watch video via the net or mobile devices watch less TV. Now thats a big scary number but the fine print is that this group represents only 9% of the British population. Of course thats the only bit of good news if your a TV broadcaster. The rest of the article goes on to point out that the group most likely to watch now and in the future is the 16-24 set (28%). The very group most attractive to advertisers, despite the fact that they’ve got no spending power.

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