UK Internet ad revenue more than TV revenue in ’09

April 19, 2008

This week Ad Age published an interesting article on the growth of Internet ad spending in the UK. Despite shrinking ad budgets across other sectors, the article reports that online ad budgets grew 38% to $5.6 billion in 2007. They are expected to add another 30% this year for total ad budgets around $7.28 billion. UK advertisers spend some $8 billion on TV ads and at the current pace online ad spending will exceed this number in early in ’09. The other noteworthy item in the article was how very short-sighted some people in the ad industry remain. Despite the witting on the wall, Bob Wootton, pr flack for the ad industry in the UK, uttered the following quotable:

“Internet is thriving because it’s the refuge of small and medium-sized enterprises in hard times. It empowers and enables a new kind of advertiser to come to market… There is no surge of big brand advertisers towards the internet.”

In other words, real advertisers with real budgets arent moving their money online so we dont need to be concerned with small businesses spending their meager pennies on keywords. Classic luddite mistake #518, thinking scale is the only measure of importance.


Playing with Joost Ads and Channels

May 8, 2007

screenhunter_002.jpgToday I discovered something really interesting on Joost, ad’s. Thats right apparently they are starting to play with interesting ads on the service. From the initial ads that have been served to me the good folks at Joost seem to be toying with a few different models. So far I’ve seen three different types of ads: The first was your standard linear TV styled 10-30 second clip inserted within shows. I also saw AdBrite styled graphic ads that hovvered on the bottom of the screen for a few seconds and the disappeared. There was also smaller interactive logos of sponsoring companies that appear at the top of the page but I only saw a few of these and wasnt fast enough to grab a screen. Read the rest of this entry »