Trendwatching: Eco-fatigue, Gen Z and Pet-Passe the future of marketing!

November 7, 2007

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As someone who watches for trends in technology one of the many sites I frequent is Trendwatching.com. They offer a bevy of free research reports on global Trends with pithy insightful commentary and links. If your not getting their free reports or buying the paid stuff, then your missing out. Their most recent Trend Briefing is by far the best I’ve read so far. They pulled out all the stops for this, their 5th anniversary issue, covering 5 of the hottest trends that are happening right now.

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A better review of WebOS’s

June 19, 2007

Stan Schroeder over at Frantic Industries did a more though and in-depth review of the WebOS options then the blurp i posted a few days ago If your interested in how folks are expanding the functionality and depth of web applications, this post is about as insightful as they come.


Andrew Keen’s Against You: Why Old Folks Hate Web 2.0

June 9, 2007


Yesterday, ChangeThis posted an essay entitled Against You: A manifesto in favor of audience, by Andrew Keen. Keen is famous for two things, the 18 month flame-out of Audiocafe.com and the merciless taunting of Web 2.0 boosters. The essay is a jaded, bitter and over-simplified rehashing of Jaron Lanier’s more academic essay, Digital Moaism. Channeling his inner Roger Ailes, Andrew Keen borrows the more reasoned and reasonable arguments from Digital Moaism and stretches them to the Fox extreme (its worth reading for that alone). Read the rest of this entry »


Blogosphere by Numbers

April 9, 2007

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Technorati has belatedly released their State of the Blogosphere report, which runs through some of the stats from their index of the Blogosphere. Its kinda like Yahoo or AOL putting out a report on the state of the Web, it may be great directional information but with more possible meanings then an interpretive dance. Some of the highlights of the report:

  1. Japaneses is the dominant language of the Blogosphere, Farsi is growing
  2. 70 million blogs in the Technorati index up from 52 million last time
  3. 1.4 million posts per day spread across these blogs
  4. 120,000 new blogs created everyday up from 100,000 in last report
  5. ~5% of these new blogs are spam-blogs (splogs)

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The Formula of Web 3.0 (is it Wrong?)

February 20, 2007

Web 3.0 = (4C + P + VS)

According to a great post by Sramana Mitra this formula is the future of the web. The four C’s in this formula are content, community, and commerce with a fourth C representing context. The P is for personalization and the VS is for vertical search. Sramana believes that Web 1.0 was all about commerce and Web 2.0 is being built on community but Web 3.0 will evole into a personalized, vertically searchable, contextualized tool for accessing commerce, content and community. I’m not convinced.

While I love the thinking Sramana has put into the formula I cant help but think its wrong. Not in the elements she has put together, but in how she has combined them. Like any good recipe its not enough to have the right ingredients you also have to combine them in the right order and proportion. Sramana provides the shopping list but its left to entrepreneurs to figure out of to make a killer dish.

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Blog Castes: The Real Ranking of the Blogoshpere

November 7, 2006


In ancient India, along the scenic Indus Valley, someone came up with a system of social control so good it survives to this day. It was called the Caste system and basically it codified the privileges reserved for the in-crowd and the drudgery dished out to everybody else. While the Caste system is no longer socially acceptable in most places, in a few dwindling pockets, where the light of meritocracy has yet to shine, it thrives. Rural India is one such place. The Blogosphere is another.

Despite the thousand of years that separate the beginning of the Caste system in India and the beginning of personal logs on the web, there is only one major difference between the two systems; in rural India you can never change your Caste while in the Blogosphere it only seems that way.

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