I signed up to get Michael Moore’s latest documentary Slacker Uprising a few weeks ago and this morning I received an email telling me it was now available. The documentary covers Moore’s failed bid to oust Bush the Lesser from office by giving out Raman Noodles and clean undies. With none of the emotional impact of Sicko and none of the laughs of An American Carol Slacker Uprising is being distributed online for free (or $9.95 for the DVD). The movie can be watched on Blip.tv, iTunes and Lycos or downloaded from Amazon, iTunes and Hypernia.
However, despite the free-love goodness and the clear support for Obama, Michael Moore has failed to take a page from the Obama social media playbook and leverage social media to get the movie’s message out. The Slacker Uprising site has
no way to embed or super-distribute the movie (missed the button) no way to comment or rally support around it, there isnt even a means for people to indicate support or provide any feedback on the film. All fairly standard social media tools, which would extend the viral distribution of the film, defray some of the cost and amplify its message.