The vision of communication in the digital age is one of two way conversations, sometimes lead by brands and sometimes lead by users but always distributed across services, niches and purposes. Brian Solis of PR 2.0 has an excellent update to the classic social media Starfish visualization. He calls it the Conversation Prism and in true which attempts to capture the conversation flow across services and sites. Both visualizations highlight the plethora of tools and services that continue to disperse audiences and the stories they carry about your brand, product or service, across the Interwebs.
Use the Conversation Prism to help discover new services and sites, where conversations about your client’s brands are happening. Begin by observing the conversations you find and as you discover ways to add value and truly contribute to the conversation, jump-in participate in them. Identifying and understanding these services, how to leverage them and build strategies around them is the real challenge facing communications companies