Zune EPIC Fail!!! Tattooed fanboy buys iPod.

July 29, 2008

I’ve never been a fan of the Zune, back in November of ’06 I laid out 10 reasons the Zune would fail and was surprised by the number of Zune fans that told me I was dead wrong. Of course the ultimate expression of Zune fandom was when Steve Smith’s got himself tattooed with the ZUNE logo.

This was social media at its best. A fan interested in a product takes up the mantel of that product on behalf of the brand and evangelizes for it in their own communities. Even I had to second guess my Zune bashing, if a seemingly sane man was willing to permanently brand himself with its logo for no money or other consideration.

Fast forward two years and the flip side of social media shows how quickly a brand can be torn down. The Zune tattoo guy is back and he is not happy. In a video posted to YouTube mszunefan (aka Zune Tattoo guy) outlines why he is unhappy with Microsoft. In a fairly damning and somewhat compelling video he highlights why he thinks the product has failed and its lack of future prospects. Clearly indicating the the 50 thousand people who have watchde it so far that they should avoid the Zune.

From fan to foe in a Web 2.0 minute. Social media giveth and social media taketh away.


Auto makers reducing spending and switching to digital

July 29, 2008

200807291125.jpg

With gas prices through the roof and sales of gas guzzlers in free fall it really shouldnt come as a surprise that the big auto makers are readjusting plans and making changes. Besides blue-collar layoffs and office cut-backs, it seems that even the folks on Madison avenue may also have to worry a bit as auto-makers shift their spending to Digital or reduce spending altogether.

A couple of days ago Ad Age ran a story about Ford taking $20 million off the table as it reduced it’s ad spending from $300 million to only $100 million due to the free fall in truck sales. Another article that caught my eye, also on Ad Age, highlighted that GM has shifted close to 25% of its advertising from traditional platforms to digital media venues. Thats everything from SEO strategies to CRM implementations slated to get a 25% chunk of GM’s multi-billion dollar ad largess.

If you’re a traditional advertising agency this is the point where you get to quaking in your boots and if you’re a digital shop, my resume is up-to-date and ready to send.


Academics Plan the Celectial Jukebox

July 29, 2008

Was just looking at Paul Lamere’s list of accepted papers for the ISMIR conference and they are amazing. The academics are once again showing the executives how innovative thinking can move the industry towards solving users practical problems and create new business opportunities along the way.

At least the academics have really begun to build the tools that will make the celestial jukebox and unlimited music locker a commercially viable and practical product. Which is kinda funny when you think about it because thats actually the job of the Harvard MBA’s in the executives suites collecting big checks. If you work in or around media, these are the papers you should probably read and use to guide your thinking about the industry. Marketing, especially for media, will be largely algorithmic and these are some of the early experiments in creating the algorithms that will result in discovery and hopefully sales.

The papers that look the most promising:
– A Comparison Of Signal-Based Music Recognitionmmendation to Genre Labels, Collaborative Filtering, Musicological Analysis, Human Recommendation, and Random Baseline Terence Magno and Carl Sable

Armonique: Experiments In Content-Based Similarity Retrieval Using Power-Law Melodic and Timbre Metrics Bill Manaris, Dwight Krehbiel, Patrick Roos and Thomas Zalonis

Moodswings: A Collaborative Game For Music Mood Label Collection Youngmoo Kim, Erik Schmidt and Lloyd Emelle

Oh Oh Oh Whoah! Towards Automatic Topic Detection In Song Lyrics Florian Kleedorfer, Peter Knees and Tim Pohle

-Social Playlists and Bottleneck Measurements : Exploiting Musician Social Graphs Using Content-Based Dissimilarity and Pairwise Maximum

I wasnt able to find a couple of them but if f anyone has any of these papers I would love to see them or if your blogging from the conference could you please post or email me a link.


African-american content beyond BET.com

July 23, 2008

This is a SlideCast presentation of online content offerings beyond BET.com. The discussion was lead by m friend Guy Primus VP of Interactive Media for Overbrook Entertainment. Edited out much of the Q&A and some of the incredibly fun banter we had during the session to save on time.


What I’ve been up to

July 18, 2008