Hats off to Amber McCracken, who knows how to write a press release headline. This top notch PR Flack for the National Womens Health Resource Center managed to write a headline that was so good, it jumped off the page, grabbed my eyeballs and forced them to scan a 12 page executive summary of something I have no interest in. What was it?
New Survey Challenges the Theory That Women Strive to Take Care of Everyone Except Themselves
How could I resist the possibility of finding definitive proof that women were just as selfish as men? I couldn’t, thats how. Being the consummate professional, Amber created another headline for an audience apparently more interested in helping women then I was because i didnt even glance at it twice.
Minority Women More Likely to Link Good Health to Happiness, Spirituality and Family
It turns out that the rather then the chart heavy, management consulting drivel, I’m used to, the good folks at the NWHRC actually put out real information. Which in case you’ve never seen it, tends to be lengthy, verbose and a real snoozer, Amber’s catchy headline not withstanding, this report is no exception. I didn’t even make it all the way though the executive summary, which was 12 pages long. Not to worry I got a screen grab from one of the reports more interesting charts…the scale is from 1 (very poor) – 10 (excellent) .