Forrester 6 Steps of Social Media

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Back in April, the much maligned, Forrester Research put out a report entitled Social Technographics, which took a stab at segmenting the social media audience. Mirroring the thinking of the good folks at Church of the Customer blog, Forrester offers 6 steps instead of the 4F’s suggested by CotC. The report helpfully points out that different folks are engaged with social media at different levels and engage in different activities (reading this makes you a spectator, writing makes me a creator). Lots of interesting information with no major surprises. One might question some of the definitions (is commenting on blogs really different from participating in discussion boards?) but overall this report is more believable then BSA’s fluffery about kids no longer downloading…

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