Why Music Sucks: Manufacturing Stars for Fun and Profit

Our good friends over at the Institute for Strategy and Business Economics at the University of Zurich put out a paper entitled Explaining the Star Shift in the Media – Why ‘Manufactured’ Celebrities are More Lucrative than ‘Self-Made’ Superstars“. Far from the normal academic drivel pumped out of the ivy halls at university this little gem of knowledge, kinda reads like a geeks who dunit, as it explores the many reasons media companies prefer prefab stars to “self-made” superstars. Yes it does kinda miss the obvious point that all celebrity is ultimately prefab and that there are no real self-made stars and havent been for about 30 years. The paper takes 25 pages to explain what boils down to, its easier for media companies to exploit capture value when they create pre-fab stars (think Kelly Clarkson, Ruben Studdard) then when they have to contend with a self-made star. For the details go here.

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3 Responses to Why Music Sucks: Manufacturing Stars for Fun and Profit

  1. […] willen maken en gewoon geen kans maken. Why Music Sucks: Manufacturing Stars for Fun and Profit Why Music Sucks: Manufacturing Stars for Fun and Profit Change Is Good Music industry getting worse on daily basis Music industry getting worse on daily basis – Opinion […]

  2. sandrar says:

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

  3. Lance Wilson says:

    Cool blog dude i heard what ur sayin. Music has been reduce to fake puppets by profit industries, its no longer a creative force for talented musicians

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