PaidContent has a post on the Apple teaming up with a number of airlines to have the iPod integrated into their in-flight entertainment options. The article points out that the timing matched the retail launch of MS’s Zune player and serve’s as a reminder of just how far MS will have to go before it can dislodge Apple from its dominant DMP position.
Today the Zune player from Windows will explode from the shelves of 30,000 stores around the country, to what I anticipate will be the collective yawn of a “me-to” device weary public.
Will Microsoft spend billions pushing the Zune player on the market? Yes.
Will they make a huge splash in the press? Yes.
Will they put out a press release within a week and tout how many Zune’s they’ve foisted off on unsuspecting luddites sold? Yes.
Will it fail get any real traction and have a minimal impact on the market for digital players? Yes!
Now some might say I’m simply playa hatin’ (excuse the pun and the misappropriated vernacular) the on the Zune, so I’ve put together this list of the top 10 reasons the Zune will fail in the market.
Two reports have come out this month that are worth taking a look at. The first is from the phoenix of Wall Street, Mary Meeker, who has survived greed and scandals to once again reign as one of the leading Internet pundits. The second is David Sifry’s quarterly report on the “State of the Blogosphere”, which unfortunately continues to use a linear ranking of the Blogosphere rather then adopting my Caste system. If you’er up for a PowerPoint and some good reading then you’d be well served to take a look at both of these reports in detail, but if your happy with the talking points, I’ve summarized them below for you to use when pontificating.
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Moni Love hipped me to this article over at Media Week which suggests that Amanda Cogdon, who’s very public flame out with Andrew Baron ended my daily love affair with RocketBoom.com, is going to get a show on HBO. According to Mike Shields, the articles author, the unconfirmed rumors could be confirmed as early as tomorrow. Go Amanda!
I’m pretty conflicted about the news that MS has signed an agreement with Universal Music to share revenue from Zune sales. On the one hand it seems like a great way for MS to guarantee itself access to content from one the music industries largest producers. Given Universal’s size and power its unlikely that other labels wont get in line to license their stuff to the ZUNE store and get a piece of Zune sales as a bonus. On the other hand it highlights just how desperate MS has become in its heavily lampooned bid to ruin the iParty that Apple has enjoyed for the last few years.
There is great coverage out there from both perspectives; for the naysayers, check out Global Nerdy’s take on the Zune shakedown or Om Maliks thoughts on UMG muscling Zune. For a more enthusiastic take on the subject check out Mathew Ingram’s post or El Reg’s rant, neither of which call of the out right destruction of the music industry… Of course you may prefer the more balanced approach of MSM, so here a link to the NY Times article and an AP story is here.
Munjal Shah is a genius. Well to be more specific “Lisa and Laura” at his PR firm, are geniusi, geniuses. When was the last time you saw someone get front page promo in the WSJ and a profile on press release hit the wires (for an alpha application no less)? If you needed a sign that Bubble 2.0 was in full effect this might be a good one.
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