There is so much I might say about this one but then it would reveal way to much about my life (or lack thereof). The Pronto Condom is a great example of innovation at work based on needs and constraints, not process and “smarts”. South Africa has a huge problem with HIV infections, but they dont have a ton of money, huge R&D facilities or a bunch of MBA’s to “foster innovation”. And yet they seem to have found a solution to the age old problem of how to keep it up while trying to wrap it up.
According to this report difficulty getting on a condom is a huge limiting factor in condom use. Given the limited resources in South Africa, the dire problems with HIV and ingenuity of the people that they came up with this simply solution is not surprising. Note that it doent require new materials, new machines or new processes to make.
On the marking side I’m not sure the term pronto is the right association you want with your condom. Check out the amazing demo here