Sony Pictures Entertainment announced today that they were buying Grouper.com, one of the 30 plus UGC video sites attempting to unseat YouTube as the King of crap collection. The deal puts $65 million in the coffers at Grouper and CEO, Josh Felser, gets to keep his job. They say they may move the company towards advertising in the future but have no current plans to change the sites model or structure. You can read the press release here or just marvel at the word-smithing of Grouper’s CEO below.
“When you pair Grouper’s innovative video sharing platform on the web and the desktop with Sony’s connected devices and copyrighted media you create a dynamic and exciting environment for consumers,” said Grouper CEO and co-founder Josh Felser. “We have an opportunity, as part of the Sony family, to bring together user-generated and copyrighted content across platforms and devices for the first time.”
Someone need to let Josh know that for the last 10 years user generated content has been little more then copyrighted content flying across platforms and devices without the permission of companies like, say, I dont know, SONY.
corporate attempts to remain relevant, broadband-wagon video news, Turner Broadcasting launched VeryFunnyads.com. A not quite UGC site, which offers slightly better content then Grouper in the form of ads from around the world. Users can rate the ads and will probably be able to do all the buzz wordy social networking things that seem to come standard on these types of sites. The site is related to a show called, Funniest Commercials of the Year, which will air on TBS in December. Not groundbreaking but an interesting offer and a worth while “work day accelerator”.