Yesterday's NYT carried this story about "the frog" doing a deal with BitTorrent to distribute hundreds of movies and TV shows via its software. My favorite quote form the whole article is by Kevin Tsujihara, a WB prexy, he said, "If we can convert 5, 10 or 15 percent of the illegal down-loaders into consumers of our product, that is significant."
Awesome. This is what I've been saying (here and here). Someone on the left coast is finally getting it. Now if they would only mention it to their brethren in the music biz we might actually see some innovation in payment options, distribution models and devices.
The service wont be available until the summer and no information was offered in terms of pricing or DRM but its safe to assume they are both going to be part of the deal. Big questions not addressed in the article or press release include users response to paying for music they help distribute. Read the press release here although the article is a tad more insightful.