Warner Brothers Summer Blockbuster is BitTorrent

logo.gifYesterday's NYT carried this story about "the frog" doing a deal with BitTorrent to distribute hundreds of movies and TV shows via its software. My favorite quote form the whole article is by Kevin Tsujihara, a WB prexy, he said, "If we can convert 5, 10 or 15 percent of the illegal down-loaders into consumers of our product, that is significant."

froglogo.jpgAwesome. This is what I've been saying (here and here). Someone on the left coast is finally getting it. Now if they would only mention it to their brethren in the music biz we might actually see some innovation in payment options, distribution models and devices.

The service wont be available until the summer and no information was offered in terms of pricing or DRM but its safe to assume they are both going to be part of the deal. Big questions not addressed in the article or press release include users response to paying for music they help distribute. Read the press release here although the article is a tad more insightful.

Crosbie Fitch and Andy Green's discussions on the pho list introduce a number of great questions and some possible answers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: