Research Tuesday: Research from around the web

June 28, 2007

Ok, so research Tuesday became research Wednesday Thursday.

Males Love Video Long Time
It’s been a reading week for me. Lots of great stuff to mull over and help shape ones thinking about digital media. Lets start with a report by consultancy Frank N. Magid & Associates with the irresistibly tantalizing header “80% of 18 – 24 Males Watch Online Video“. Only 53% of their female counter-parts are watching an equal amount of video. The report goes on to claim that news clips are the most watched content type. Teenage cat fights, skating injuries and soft-core porn dont even chart according to the report thus greatly reducing its credibility. Via Digital Media Wire

Ladies Love Drunk Texting
Ever gotten a drunk text at 3am from a former girlfriend, proclaiming her undying love and mounting desire for you? Maybe this just happens to me… Well, thanks to a new survey put out by Samsung we now have some fun research on these women. Yup folks, the technocrats at Samsung have put out a pretty funny research report outlining some of the cell usage behaviors of single women. The title is a good indication of the rest of the report: “Single Mobile Females Find New BFF: Their Cell Phone“. It’s a funny fast read lite on details with blog worthy data pulls like 40% of women experience “text shame” the morning after texting while inebriated.

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Pricing Digital Music: An academic perspective

April 25, 2007

the_analog_hole_is_my_ear.pngTrolling SSRN I came across another academic report destroying much of the FUD put out by the RIAA in their attempt to criminalize digital downloads. Like all good academic studies it has a cumbersome and wordy title, The Analog Hole and the Price of Music: An Empirical Study, which belies the rather simple text contained within.

The report starts off with an exploration of the analog hole , which frankly isnt that interesting but then goes into how the analog hole will effect the pricing of digital music. They set off to answer two questions: Do consumers perceive a difference between analog hole copies and the originals? Kinda. At what price would they be willing to sacrifice some quality? Twenty-five cents. The sample size is pretty small for the survey, only 66 respondents, but the findings are really interesting. Read the full report here and check out the abstract here:


Blogosphere by Numbers

April 9, 2007

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Technorati has belatedly released their State of the Blogosphere report, which runs through some of the stats from their index of the Blogosphere. Its kinda like Yahoo or AOL putting out a report on the state of the Web, it may be great directional information but with more possible meanings then an interpretive dance. Some of the highlights of the report:

  1. Japaneses is the dominant language of the Blogosphere, Farsi is growing
  2. 70 million blogs in the Technorati index up from 52 million last time
  3. 1.4 million posts per day spread across these blogs
  4. 120,000 new blogs created everyday up from 100,000 in last report
  5. ~5% of these new blogs are spam-blogs (splogs)

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Stats on Web 2.0 provide fodder for speculation

April 4, 2007

tall-data.pngHere are some interesting stats put out last month by the good folks at the University of Oxford. The survey is based on 1,369 respondents who where interested in the University of Oxford’s online and distance learning courses, but got sucked into taking a survey instead. The results may skew a bit techy and there are some other minor issues with the survey but who cares, its great fodder for though and speculation. Its a very good report which confirms some stuff I believed (people love Wikipedia) and challenged others things (only a fraction of people contribute content). Check out the TALL blog for the full report and some commentary by the author of the survey.

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News From the Starred Folder

January 31, 2007

screenhunter_009.jpgLike everyone I often mark news items and blog post that I want to follow-up on but unless I do it within 12 hours its unlikely I’ll ever get to it. Since the exception proves the rule, I offer two exceptions.

The first is a report put out by our Cannuck friends at Solutions Research tantalizingly entitled Movie File-Sharing Booming. The report is based on phone and online surveys of some 2600 Americans and offers some interesting findings. For example they estimate that some 20 million Americans are regular downloaders of full-length movies, more then 80% of which is from P2P services. There is lots of interesting tidbits in the report but the essence is that people are both interested in and willing to watch full-length movies online. Like the music industry before them most cablers and studios have deluded themselves into thinking that people are not willing to watch full-length movies online. According to this report thats a self-serving delusion that will be increasingly hard for content producers to maintain.

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IFPI: Digital Musics Gonna be Big

January 17, 2007

screenhunter_014.jpgThe good folks at the IFPI released a report (pdf) today which pegged the size of the digital music industry at $2 billion. This is double the size it was in 2005 and while thats great news, but still doesnt cover the homaging in the rest of the industry. Music sales are expected to continue its on going decline by another 3% drop in global music sales this year. Besides the news that “digital is big and growing”, the most interesting bit of info in the report was the split between online and mobile, which music was generally evenly split 50/50 online/mobile. Who knew? The only other bit of the report worth reading was the quotes from various music industry executives.


YouTube Up TV Down

November 27, 2006

graphGreat post over at Mashable on this BBC report claiming that 43% of Brits who watch video via the net or mobile devices watch less TV. Now thats a big scary number but the fine print is that this group represents only 9% of the British population. Of course thats the only bit of good news if your a TV broadcaster. The rest of the article goes on to point out that the group most likely to watch now and in the future is the 16-24 set (28%). The very group most attractive to advertisers, despite the fact that they’ve got no spending power.


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