Auto makers reducing spending and switching to digital

July 29, 2008

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With gas prices through the roof and sales of gas guzzlers in free fall it really shouldnt come as a surprise that the big auto makers are readjusting plans and making changes. Besides blue-collar layoffs and office cut-backs, it seems that even the folks on Madison avenue may also have to worry a bit as auto-makers shift their spending to Digital or reduce spending altogether.

A couple of days ago Ad Age ran a story about Ford taking $20 million off the table as it reduced it’s ad spending from $300 million to only $100 million due to the free fall in truck sales. Another article that caught my eye, also on Ad Age, highlighted that GM has shifted close to 25% of its advertising from traditional platforms to digital media venues. Thats everything from SEO strategies to CRM implementations slated to get a 25% chunk of GM’s multi-billion dollar ad largess.

If you’re a traditional advertising agency this is the point where you get to quaking in your boots and if you’re a digital shop, my resume is up-to-date and ready to send.


UK Internet ad revenue more than TV revenue in ’09

April 19, 2008

This week Ad Age published an interesting article on the growth of Internet ad spending in the UK. Despite shrinking ad budgets across other sectors, the article reports that online ad budgets grew 38% to $5.6 billion in 2007. They are expected to add another 30% this year for total ad budgets around $7.28 billion. UK advertisers spend some $8 billion on TV ads and at the current pace online ad spending will exceed this number in early in ’09. The other noteworthy item in the article was how very short-sighted some people in the ad industry remain. Despite the witting on the wall, Bob Wootton, pr flack for the ad industry in the UK, uttered the following quotable:

“Internet is thriving because it’s the refuge of small and medium-sized enterprises in hard times. It empowers and enables a new kind of advertiser to come to market… There is no surge of big brand advertisers towards the internet.”

In other words, real advertisers with real budgets arent moving their money online so we dont need to be concerned with small businesses spending their meager pennies on keywords. Classic luddite mistake #518, thinking scale is the only measure of importance.


Battlestar Galactica Razor 3 Weeks Early. Thanks NBC.

November 2, 2007

If your not watching the geek greatness that is Battlestar Galactica then you are missing one of the greatest male soap operas on TV. Yesterday, while perusing my favorite Bittorent sites to get caught-up on the latest episodes of Avatar, Weeds and Dexter, I saw an entry for Battlestar Galactica Razor. “This couldnt be the highly anticipated 4th season premier”, thought I. I joined the crowd leeching the file and sure enough, in about an hour, I had all 87 minutes of the yet-to-be aired season opener, complete and commercial free. Oh and its back to its original, tension filled, beautifully shot glory!

The official Battlestar Galactica site says the show will premier on November 24th at 9pm… A full 3 weeks from now. Why? Its been shot, its been edited, its been pre-sold to advertisers and you can even order the DVD. So why arent our good friends in TV land acknowledging that online distribution is another release window with its own rules, and value chain?

Why is Hollywood still fighting this losing battle? The early release of Razor means I wont be watching its premier on TV and NBC Universal has lost another opportunity to advertise at me. Where is Hulu, NBC’s vain attempt to replace YouTube, in all this? Its out there struggling to attract a user base with a silly name and few shows you can get a bunch of other places, without the weird commercials interruptions.


Pandora and the Future of Advertising

October 6, 2007

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This morning while listening to my Feist radio station on Pandora something unusual caught my eye. Like everyone else, I’m fairly ad-blind and tend to ignore everything on the right edge of the screen but for some reason this ad caught my attention. It could have been the sultry looking brunette, but I like to think I’m a bit more evolved then that.

Read the rest of this entry »


Playing with Joost Ads and Channels

May 8, 2007

screenhunter_002.jpgToday I discovered something really interesting on Joost, ad’s. Thats right apparently they are starting to play with interesting ads on the service. From the initial ads that have been served to me the good folks at Joost seem to be toying with a few different models. So far I’ve seen three different types of ads: The first was your standard linear TV styled 10-30 second clip inserted within shows. I also saw AdBrite styled graphic ads that hovvered on the bottom of the screen for a few seconds and the disappeared. There was also smaller interactive logos of sponsoring companies that appear at the top of the page but I only saw a few of these and wasnt fast enough to grab a screen. Read the rest of this entry »


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