Maybe I’m slow… but I didnt get it.

I spotted this on the Ad Land blog under the caption ” ‘ah, that’s subtle’ award of the day.” Its an ad for the Manix condom brand, which is sold in Europe. It took me a while to figure it out and when I did I was disappointed. Then again I spent at least 5 minutes trying to figure out the ad and another 10 talking about it so maybe its been successful.

Is this cryptic to anyone else or is it just me?